Spain’s marketing and advertising industry operates at the crossroads of data, creativity, and technology. Agencies and platforms manage large volumes of personal data, campaign analytics, customer profiling, and digital assets while working at high speed for demanding clients. The security leaders featured below are responsible for protecting brand reputation, customer trust, and operational continuity in an environment where data misuse or service disruption can have immediate commercial impact.
Eduardo Maroto Moreno — Chief Information Security Officer, Grupo Talentum Servicios Integrales
Eduardo Maroto Moreno has spent more than two decades leading information systems and security at Grupo Talentum Servicios Integrales. As Chief Information Security Officer, he oversees security risk management, infrastructure protection, and operational resilience across a marketing and incentives-focused organization. His background combines deep technical expertise with long-term operational leadership, supporting secure service delivery in a data-driven marketing environment.
Mario Casado — Head of Cybersecurity Protect Services, BABEL
Mario Casado leads cybersecurity protection services at BABEL, where he is responsible for defining and delivering managed security offerings for clients across multiple industries, including marketing and digital services. His career spans cybersecurity strategy, managed services, and business development, with a strong focus on aligning protection capabilities with customer needs and operational realities.
Guillermo Cediel Blanco — Chief Product Officer and Chief Information Security Officer, Xeerpa
Guillermo Cediel Blanco combines product leadership and security responsibilities at Xeerpa. With decades of experience in IT and systems administration, he oversees security governance, data protection, and infrastructure operations while supporting product development. His role bridges DevOps, security, and compliance, ensuring that marketing intelligence platforms remain secure, scalable, and reliable.
Enrique Hernández — Chief Technology Officer and Chief Information Security Officer, Nicnac
Enrique Hernández serves as both Chief Technology Officer and Chief Information Security Officer at Nicnac, a digital marketing and web solutions provider for small and medium-sized businesses. His work focuses on building secure, effective online platforms while integrating data protection and security controls directly into marketing and communication services.
Santiago Valero López — Global Information Security Director and Global Chief Information Security Officer, Aleph Group
Santiago Valero López leads global cybersecurity strategy across Aleph Group’s international holdings. His responsibilities include security governance, compliance, internal audit, and risk management across multiple regions. With extensive experience in cybersecurity management, certification support, and process improvement, he plays a key role in protecting large-scale advertising and media operations worldwide.
Protecting Data, Brands, and Digital Trust
Marketing and advertising organizations rely on data accuracy, platform availability, and client trust. Unlike traditional IT environments, security teams in this sector must balance speed, creativity, and compliance without disrupting campaign execution. The leaders featured here are shaping how cybersecurity enables innovation while protecting sensitive data, intellectual property, and brand reputation across Spain’s marketing and advertising ecosystem.