What happened
Luxury Presence, a proptech company focused on growth tools for real estate professionals, has secured $37 million in new financing to accelerate the rollout of Presence® CRM, an AI‑powered “relationship engine” designed to automatically surface opportunities within agents’ networks by ingesting contacts, communication history, social data and third‑party insights. The round includes a $22M Series C led by Bessemer Venture Partners with participation from NextEquity, GSBackers, TriplePoint Capital and agents Adam and Jade Mills, plus a $15M debt facility from J.P. Morgan. The Presence CRM product is slated for general availability in February 2026.
Who is affected
The company’s platform already supports over 87,000 real estate agents and 17,000 real estate businesses worldwide, including a significant share of high‑performing “luxury” agents. Real estate brokerages and individual agents planning to adopt or integrate new AI tools for client engagement, lead management and predictive outreach stand to be directly impacted by this shift toward automated relationship intelligence.
Why CISOs should care
Although not a traditional enterprise app, Presence CRM raises several cybersecurity and risk‑management considerations for CISOs responsible for broader technology portfolios:
- Sensitive personal data: The system ingests and correlates contact details, communication logs and third‑party data, which increases the attack surface for identity theft and privacy risks.
- AI decision‑making and trust boundaries: Predictive outreach features that draft messages on behalf of agents blur the line between human and automated communication, raising concerns about authenticity, fraud and compliance.
- Third‑party integrations and data flows: Integration with social platforms, websites and external data providers can introduce unsecured APIs or data leakage vectors if not carefully governed.
3 practical actions for security leaders
- Assess data classification and protection: Classify the types of PII and business‑critical data that tools like Presence CRM will ingest. Apply encryption at rest and in transit, enforce strict access controls, and ensure retention policies align with privacy regulations.
- Strengthen API and identity controls: Ensure that integrations with CRM, email, social and web platforms use secure, vetted APIs and OAuth flows. Enforce multi‑factor authentication (MFA) and monitor for abnormal access patterns.
- Validate AI governance and auditability: Require vendors to provide transparency around AI models used for predictive tasks, including logs of automated decisions, data sources, and human review mechanisms to mitigate risks of unintended actions or reputational harm.