What Happened
A recent leak revealed that OpenAI is gearing up to introduce advertisements inside ChatGPT. The discovery came from a beta version of the ChatGPT Android app, which included labels such as bazaar content, search ad, and search ads carousel. Early signs show that ads will first appear in ChatGPT’s search experience, with the possibility of wider placement later.
Who Is Affected
The shift will affect all ChatGPT users, especially those using the free tier. With a large global audience, many users may soon see ads as part of their interactions. Businesses that rely on ChatGPT for research, support tasks, or internal workflows may also feel the impact if ads change how results are displayed or processed.
Why CISOs Should Care
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Ads may introduce new data privacy risks if they involve additional tracking or profiling.
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The presence of ads can influence or bias AI responses, which lowers trust in output used for business decisions.
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Organizations may need to reassess compliance with privacy laws if ad targeting becomes part of the service.
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Any change in data handling by ChatGPT can create supply chain risks for teams that depend on the tool.
Three Practical Actions for CISOs
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Update internal AI use policies to decide whether staff can use ChatGPT’s free tier once ads are live.
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Review existing ChatGPT integrations to ensure no company data is exposed to any ad related tracking.
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Prepare alternate tools or fallback plans in case ads or new data practices raise unacceptable risks.