U.S. Virgin Islands Sues Meta Over Scam Ads and Child Safety Failures

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What happened

The U.S. Virgin Islands Attorney General has filed a lawsuit against Meta Platforms, accusing the company of knowingly profiting from scam and fraudulent advertisements on Facebook and Instagram while failing to maintain safe environments for children and other users. The complaint, filed in the Superior Court of the Virgin Islands, alleges that Meta maximizes engagement and revenue by allowing questionable ads and only blocks suspect advertisers when algorithmic certainty is extremely high. It further claims the company misleads the public about its safety efforts.

Who is affected

The lawsuit targets Meta Platforms, including services Facebook and Instagram. It highlights risks to all users of these platforms, especially children and vulnerable populations exposed to scam advertising. The action stems from behaviors alleged to impact consumer protection and child safety across Meta’s global user base.

Why CISOs should care

This case underscores ongoing legal and regulatory scrutiny of major tech platforms around content moderation, algorithmic prioritization, and user safety. CISOs should recognize that platform-level security and fraud controls can have broader compliance, reputational, and operational implications for organizations that rely on such platforms for engagement or advertising. The legal narrative also emphasizes how algorithmic decisions tied to revenue incentives can attract regulatory challenges and enforcement actions.

3 practical actions

  1. Review third‑party platform risk: Conduct or update assessments of risks associated with advertising and engagement on major social platforms, especially regarding fraud, misinformation, or harmful content.
  2. Strengthen consumer and child safety policies: For organizations that build or operate digital communities, ensure safety policies are enforceable in practice (not just on paper) and backed by measurable controls.
  3. Monitor regulatory developments: Stay informed on legal actions against major platforms and adjust vendor risk management and compliance strategies accordingly to anticipate new requirements or expectations.