A legitimate customer transaction and a malicious request can sometimes resemble one another when viewed through isolated security signals. For organizations managing complex web applications, that creates a difficult balancing act: block enough suspicious activity to reduce risk without disrupting the workflows that keep the business running. Huskeys is tackling this challenge with Profiling, a new capability that connects application behavior and business intent to network edge security decisions, first reported by SiliconANGLE.
The capability builds a dynamic profile of each application, bringing together information about endpoints, real users, behavior, existing security controls, and critical business paths. Huskeys aims to use that information to help organizations move beyond generic security policies and toward controls tailored to the applications they protect.
Why Application Security Needs More Context
Modern application environments rely on multiple layers of protection, including content delivery networks (CDNs), bot management platforms, web application firewalls (WAFs), and application programming interface (API) security tools. Although these systems serve different purposes, they often operate independently, limiting the context available across the broader security environment.
That separation can create blind spots. A security tool might identify unusual activity without understanding its role in a business workflow, while a legitimate request could be blocked because it deviates from a generic rule. Meanwhile, malicious activity may continue to reach an application if the controls do not account for the behavior and purpose of the targeted endpoint.
Huskeys Profiling is designed to address this problem by examining how applications actually function. It considers how endpoints are used, who or what accesses them, what those users and automated callers are trying to accomplish, which protections are already deployed, and which paths are most important to the business.
The result is intended to be more than an inventory of assets or a list of discovered APIs. Profiling connects the relationships between traffic, application behavior, security controls, and business objectives.
“A profile changes the question from ‘What does this traffic look like?’ to ‘What does this traffic mean to this business?’” said Roy Weisfeld, Co-Founder and CTO of Huskeys. “Most organizations protect everything the same way, like a mall with one security team guarding every store identically, whether it’s a luxury boutique or a snack stand. We give every store its own dedicated guard, tailored to what it needs. When a sale triples the foot traffic or a new store opens, our guards adapt in real time.”
From Generic Rules to Targeted Controls
Huskeys wants application profiles to become the foundation for more specific security decisions. By understanding the business path behind a request, the platform is designed to help determine which controls are appropriate for that application rather than treating every endpoint and request identically.
“Once we understand the application, the intent, and the business path together, security controls can be scoped to the customer instead of relying on generic rules,” adds Yotam Mazurik, the company’s Research Team Lead. “Profiling gives us the context to turn detection into a control that is specific to the application and the business path. The customer decides; Huskeys delivers.”
This approach is central to the company’s Hardening Loop. The process begins with profiling a business path, followed by detecting changes, abuse, or exposure. Huskeys then identifies a potentially high-impact fix, gives the customer the opportunity to approve it, delivers the corresponding control, and observes the outcome.
The objective is to connect security findings to practical changes rather than generate additional alerts that require manual investigation. A unified profile is also intended to simplify the management of controls across different security products and teams.
The Complications of AI-Driven Traffic
The need for application context is becoming more pronounced as web applications serve a growing combination of human users, automated systems, and AI agents. These agents are beginning to participate in shopping, transactions, and other application workflows, making it harder to distinguish useful automation from malicious activity through traffic patterns alone.
The press release cites Cloudflare’s 2026 reporting that automated agents and bots accounted for more than half of web requests across its network. Huskeys argues that understanding what a request is intended to accomplish provides another way to evaluate activity and determine whether it should be allowed, challenged, or blocked.
The company also sees profiling as a way to prepare application-specific controls before an attack occurs, particularly as the window between vulnerability disclosure and exploitation shrinks.
“Security teams have spent years trying to respond faster,” Weisfeld said. “We believe there is another approach: understand what matters before the next incident, so you can remove the window instead of racing the clock.”
Building Security Around Business Continuity
Profiling is available in beta for close Huskeys customers. The company says implementation requires no special onboarding and customers can begin seeing value within hours.
The capability supports Huskeys’ broader Network Edge Security Management (NESM) platform, which connects and orchestrates existing CDNs, WAFs, cloud security, and network edge technologies through a unified agentic layer.
Huskeys is ultimately seeking to make application protection more responsive to the needs of the business. By connecting security controls to application behavior and business intent, the company aims to reduce exposure while minimizing false positives and preserving the workflows organizations depend on.
John Kevin Hao is a news and feature writer covering cybersecurity, technology, and business targeted for professional audiences.